As
society is becoming wealthier, more people start to interest in their
appearance: physical looks. Along with this trend, today, there are many
companies which produce products that fulfill the people’s desires to beauty.
We buy products and get more beautiful or handsome. However, though many of us
try to become nice-looking people, we do not know what’s the real beauty is;
the standard of the beauty is unclear. We just buy the beauty that is made by
companies that intends to sell their products by injecting their standard of
beauty among people. Therefore, companies make commercials and images to
achieve the goal of making the standard of the beauty.
Unlike
the majority of commercials that try to advertise their products, the
commercial that I found goes against the trend of those majorities. It shows
the process of make up for a model. It seems that the ad is just one of the
commercials that appeals to people how people can change and attain the beauty
by using their products. However, at the end of the film, it shows the modifying
step of the model; the ad shows how the model is made for an advertisement.
After that, we can realize that this ad is not just for advertising some
particular products but it is the ad that wants to let people know about the
intended beauty and make people come up with the question; what is the real
beauty?
Dove
which made the ad is also one of the cosmetics companies. In the film, they did
not directly advertise some products. They just raised a criticism about the
distorted beauty and their workshops for the real beauty for girls. We can come
up with a question that by doing so, what advantages that Dove could get?
It was very interesting that Dove came out with this campaign. They are trying to win the hearts of consumers by telling them they are beautiful without tons of make up and spread a good message.
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