Nowadays,
it is easy to find people holding smart phone, tablet pc or so called smart
electronic devices in our daily lives. This video that I cover is one of the
commercials that made for Samsung Galaxy Tab. After I watched this commercial,
I came to realize that I am also changed into a person who wants to buy that stuff
like the people attracted to go to store for the product by other people using
the device in the commercial.
In the
commercial, not only it keeps showing people who using the device but also
people who are attracted to buy the device by watching other people using the
Galaxy Tab. By showing this flow continuously, the advertisement shows both
products’ fabulous functions and kind of trends buying Galaxy Tab. In addition,
in the video, it shows that the device can be adapted almost every part of our
daily lives: games, business, cooking, even rescuing cat from the tree.
Therefore, from those images, the commercial emphasize why you need to buy the
Galaxy Tab; rather it is just an electronic device but it is a part of our lives
that cannot be separated with us. In addition, at the end of the commercial, it
shows a term ‘better’ until the video ends. By doing this, it inculcated image
that their device is better than other products and mind that we could be a ‘better’
people by buying the product. I think this commercial is well made by imbedding
the device’s excellence and its adaptability for our daily lives. In other
words, I am not sure the commercial drags people to store to buy that device,
but I do sure that it succeeded in imprinting why we need to buy the Galaxy Tab;
if we do not buy that stuff, we cannot live better lives in our routines..
Like
this commercial, many commercials use the strategy that if we do not buy some
specific product, we could be fall behind from today’s trend and from other
people. However, we need to reconsider about this strategy and this well made trend.
Can we really not be ‘better’ people without some products? Could we really be
a ‘smart’ people by buying so called smart electronic devices?
Anytime I see an electronics' commercial, I am convinced that I need it to move on. I always feel like I will fall behind and not know what is going on if I don't have the world at my fingertips. Having them doesn't make us smart though because we might not be socializing as much.
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