The power of Common

             This week, I decide to find Google commercial inspired by our last lecture. This is also one of the commercials that advertise about Google’s new engine ‘Chrome’ like the one I saw at our lecture.

             At this commercial, it starts with creating an email account named ‘dear.sophie.lee’. It arouses audiences’ curiosity because it seems that the invisible user makes the account not for him or herself but for other. Moreover, the message followed by making the account is also weird: Dear Sophie, You arrived. However, we could realize what those strange activities mean; right after the user write down the message, he attached a picture of a baby and a father holding his daughter. It was about his upcoming daughter. After that, in the video, it keeps showing the scenes about sophie’s life with videos, pictures and messages. Just using the Google Chrome, her father does everything to memorize sophie’s special events and also his family such as moving. By the end of this commercial, he comments that he wants to share those memories with his daughter in someday.

             I think Google’s commercials are so impressive for audiences by simply showing some scenes of using Google engine. This is because, though the scenes are simple, its message that connecting the life with Google is powerful. When we watch the video, we could see an ordinary father leaving his daughter’s life through Google. Therefore, not only Google could show that Google goes with our lives but also it could be anyone making own website like the ordinary father in the commercial.

             Every time I watch Google commercial, it was touching because the commercials usually connecting Google with our ‘ordinary’ daily lives such as love, family and etc. I think the strategy is so powerful because it drags us into the commercial by showing ordinary people like us. Therefore, I think including me, people naturally accept Google as one of the part of their life.